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In order to give users an optimum online experience, our website uses cookies.

A cookie is a small amount of web-browsing data sent from a website and stored on your computer or mobile device, which can later be accessed by that website. Cookies allow the website to access browsing information in order to:

  1. Give you a more seamless web experience by remembering the settings you have entered, such as your preferred language and username.
  2. Give you access to all of a site’s features by letting the site know what type of device, browser, operating system, monitor, etc. you are using. These technical cookies do not identify you.
  3. Help a website improve its performance by recording a user’s experience. These technical cookies do not identify you.
  4. Make it easy for you to share a website’s content on your favourite social media sites. These cookies come from your social networks through features such as “Like”, “Tweet” and “Share” buttons. Even when you do not click on such a button, your social network might identify you through these cookies if you are already signed in to the social network on your computer or device. Please check your social networks’ privacy policies to see if and how they collect and use this data, and if and how you can adjust your privacy settings to adjust the collection and use of this data.
  5. Serve you ads that relate to your interests, and to limit the frequency with which ads appear during your web visit.
  6. Allow third-party affiliates who market a website to be paid for sending users to that website.

Our websites use some of the above cookies in a variety of ways, such as by allowing us to:

  1. Optimise the size and orientation of our websites’ layout for your specific display, operating system and device.
  2. Provide content in your preferred language.
  3. Automatically fill in log-ins or forms by remembering some of the information you filled in during a previous visit.
  4. Personalise your visit by remembering some of the information you filled in during a previous visit.
  5. Enhance security on our websites.
  6. Analyse how you navigate our sites and how many times you visit our websites’ pages so that we can improve your experience.

Please note:

You might see links to third-party websites on our website. If you click on these links, third parties might collect some of your personal details. Our Cookies Policy does not apply to third-party sites accessed through our websites. We hold no responsibilities for how third-party websites you visit might use your personal information.

If you would like to adjust how your computer uses cookies on our websites, you can adjust the settings of your Internet browser (Firefox, Safari, Chrome, Explorer, Opera, etc.). Please visit their instructions if you would like to manage your settings, which can be adjusted to:

  1. Block all cookies. This will affect your browsing experience and may limit the functionality of the websites you visit. We cannot be held responsible for any resulting losses of functionality or efficiency when visiting our site with the cookies disabled.
  2. Accept all of the cookies built into the pages on websites you visit. This allows only the website whose cookie you downloaded to read the data from that specific cookie. You may be able to subsequently disable these cookies.
  3. Block cookies from some websites while accepting cookies from others. You can choose which websites to block/enable.
  4. Ask for your permission each time a website would like to send a cookie to your computer or device.

For more information on how to adjust the cookie settings, please visit the instructions for your browser:

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Safari: http://support.apple.com/kb/HT1677

Chrome: https://support.google.com/chrome/answer/95647

Explorer: http://windows.microsoft.com/en-US/internet-explorer/delete-manage-cookies#ie=ie-11

Opera: http://www.opera.com/help/tutorials/security/privacy

Privacy Policy

As the leading hospitality company with Thai origins, LK Group Pattaya seek to deliver excellent service, ensure the satisfaction of all guests, and respect their privacy. This Privacy Policy aim to inform our customers how we manage personal information collected upon guest arrival via the registration card and our website during the booking process. This Privacy Policy applies for all our hotels, owned or managed, and for all our brands. Please take a moment to read this policy as we strongly value your privacy and wish you to be aware of our commitment to protect your personal information. Note that this privacy policy is subject to change if we deem this necessary. By using this website, you accept the current terms in this privacy policy.

Personal Data & Consent

"Personal data" means any information collected and logged in a format that allows you to be identified personally, either directly (e.g. name) or indirectly (e.g. telephone number) as a natural person. We request from all guests when making a hotel reservation data such as first and last name, title, phone number, address, passport number, date of birth, nationality, booking periods, email address. These personal data are then stored within the LK Group Pattaya guest database.

Withdrawal of Consent

Before the personal data are being collected we ask each guest, online of offline to give their consent and accept our terms and conditions. This consent is given voluntarily and may be revoked at any time by sending an email to booking@lkpattaya.com Note that your information will remain stored within Centara Hotels and resort database but will no longer be processed or used.

Data Collection

We collect your personal data on different occasions: when you book a room online, when you purchase a gift card or a voucher, during check-in, when you eat or drink at one of the hotel bar or restaurant during a stay, when you send a request or a review online via one of the contact forms on our website, when you sign up for one of our loyalty programmes, when you submit a Guest Satisfaction Survey (GSS), when participating in games or competitions, when you subscribe to our newsletters in order to receive offers and promotions via email and when you book a Spa treatment.

We also receive your personal information from third parties such as tour operators, travel agencies, GDS reservation systems and Online travel agents. But also from LK Group Pattaya pages on social networks and when you use social login to connect to your membership account.

Purpose of collection

We collect personal information first and foremost to meeting our obligations to our customers. These, if you have given your consent, can be used to broadcast the latest promotions, news and events about our products and services.  We may also use these data to perform market research and for statistical and analytical purposes to meet the needs of our guests. Personal information will not be used for other communication than what is specified in this privacy policy.

Personal data and navigation information

We may adapt our the offers we display on our website based on your internet navigation on LK Group Pattaya websites or within sites or services published by third parties and on which we issue cookies.

If you have provided us with personal data, including your email address, when you register to one of our loyalty programme or book a room via our website, we may, subject to your choice, associate information of your navigation with your personal data to display on your browsing device, personalized offers that are designed specifically to meet your interests.

Data access and 3rd Party

We may share your personal information within our organization and with third-party service providers to better serve your needs. However, we ensure that access is restricted and in the case of 3rd party provider that they protect your personal information in compliance with the relevant regulation authority.

a. LK Group Pattaya employees

In order to offer the best possible service, we can share your personal data and give access to authorized personnel from LK Group Pattaya, including:

  • Hotel staff & Reservation staff
  • IT departments
  • Commercial partners and marketing services
  • Medical & Legal services if applicable

Different type of personal data need to be shared depending on the duty of our personnel. Only the relevant information for each type of personnel is shared.

b. Outsourced service providers

IT sub-contractors, international call centers, banks, credit card issuers, external lawyers, dispatchers, printers.

c. Commercial partners

LK Group Pattaya. may improve your experience online and at the hotel by sharing certain personal information with its commercial partners. It will allow us to determine your interests and your customer profile, and to create personalized offers.

d. Social networks

LK Group Pattaya allow C1C members to login on the website without the need to fill out a form. This is referred to as Social login. If you log in using the Facebook login system, you explicitly authorize LK Group Pattaya to access and store the public data on your Facebook account, as well as the other data mentioned during use of the Facebook login system. In addition, we may also communicate your email address to Facebook in order to identify whether you are already a Facebook user, and create personalized and relevant ads which will be displayed in your Facebook account.

e. Local authorities

We may be forced to share personal data to local authorities if this is required by law or as part of an inquiry and in accordance with local regulations.

Security and data protection

We protect your personal information using various technical and administrative security measures to minimize the risks of unauthorized access, disclosure and alteration or destruction. Some of the safeguards we use are firewalls and data encryption, physical access controls to our servers, and information access authorization controls. These measures are frequently reviewed by our IT services to achieve the highest security standards.

Email Privacy Policy

Why did you receive an email from us?

If you received a mailing from us, (a) your email address is either listed with us as someone who has expressly shared his/her consent for receiving information in the future, or (b) you have registered to one of our loyalty programme C1C and gave your consent to receive communication from us. We respect your time and attention by controlling the frequency of our mailings.

How can you stop receiving email from us?

Each email sent contains an easy, automated way for you to cease receiving email from us, or to change your expressed interests. If you wish to do this, simply follow the instructions at the end of any email. 

If you have received unwanted, unsolicited email sent via this system or purporting to be sent via this system, please forward a copy of that email with your comments to booking@lkpattaya.com for review.

Cookie Policy

When you visit or interact with Lkpattaya sites, services, applications, tools or messaging, we or our authorized service providers may use cookies for storing information to help provide you with a better, faster, and safer experience, and for analytical and advertising purposes.

Cookies are necessary for the functioning of our services. We use cookies that only remain on your device for as long as you keep your browser active (session) and cookies that remain on your device for a longer period (persistent). It helps us to:

  1. Optimize the presentation of our website and how it is displayed on your device (display resolution, operating system used, etc.) during your visits depending on the hardware and software used on your browsing device,
  2. Allow the User to access reserved and personal places on our website, such as his personal account.
  3. Remember information related to a form that you have completed on our website (access to your account / and your subscription).
  4. Establish statistics and volumes of use and use of our websites.
  5. Implement security measures, for example when the user is asked to log in after a certain amount of time.
  6. Adapt the advertising content to the interests of the users resulting from the data of his navigation. It allows to serve more relevant and targeted ads.

How to manage Cookies

You are free to block, delete, or disable Cookies from the internet browser you use. Be aware that restricting your cookie setting may change your browsing experience our websites. You can configure your browser software so that cookies are saved in your device or, conversely, they are rejected, either systematically or according to their issuer. If you decline the registration of cookies in your device, or if you delete those that are saved there,

you will not be able to benefit from a certain number of functionalities which are necessary to navigate in certain area of our website. For instance, it could cause issues when you try to access your account or your subscription which require to identify your device. This would also be the case when we, or our service providers, could not recognize, for technical compatibility, the type of browser used by your device, its language and display settings, or the country from which your device appears to be connected to the Internet.

We decline all responsibility for the consequences related to these issues resulting from the impossibility for us to register or to consult the cookies necessary for their operation and which you would have refused or removed.

How to exercise your choices according to the browser you use

The configuration of cookie management is different for each browser is different. It is described in the help menu of your browser, which will allow you to know how to change your wishes for cookies. Here is the procedure to follow for your browser to delete cookies:

If you use the Internet Explorer TM browser

  • In Internet Explorer, click the "Tools" button, then "Internet Options".
  • On the General tab, under "Browsing History", click "Settings".
  • Click the "View files" button.
  • Click the "Name" column header to sort all files in alphabetical order, then browse through the list until you see files that begin with the "Cookie" prefix.
  • (All cookies have this prefix and usually contain the name of the website that created the cookie).
  • Select the relevant cookie (s) and delete them.
  • Close the window that contains the list of files, and then click OK twice to return to Internet Explorer.

Learn more

If you use the Firefox TM browser

  • Go to the "Tools" tab of the browser and select the "Options" menu.
  • In the window that appears, choose "Privacy" and click "Show Cookies".
  • Locate the affected files, select them and delete them.
  • Learn more
  • If you use the Safari TM browser
  • In your browser, choose the "Edit> Preferences" menu.
  • Click on "Security".
  • Click on "Show cookies".
  • Select the relevant cookies and click on "Delete" or "Delete all".
  • After deleting the cookies, click on "Done".

Learn more

If you use the Safari TM browser

  • In your browser, choose the "Edit> Preferences" menu.
  • Click on "Security".
  • Click on "Show cookies".
  • Select the relevant cookies and click on "Delete" or "Delete all".
  • After deleting the cookies, click on "Done".

Learn more

If you use the Google Chrome TM browser

  • Click on the "Tools" menu icon.
  • Select "Options".
  • Click on the "Advanced Options" tab and go to the "Privacy" section.
  • Click on the "Show cookies" button.
  • Locate the affected files, select them and delete them.
  • Click "Close" to return to your browser.

Learn more

For mobile users, you also have numerous controls in your Operating System that enable you to choose whether to allow cookies, or share your advertising ID with companies like Sojern. For some information on controlling your mobile choices, click here.

Managing partner cookies:

Several of our partners are members of the Network Advertising Initiative (NAI) in the United States and / or the European Interactive Digital Advertising Alliance (EIDAA) in Europe (1000mercis, Aggregate Knowledge, Criteo, Ezakus, Google, Mediamath, Microsoft, OpenX, Rocketfuel, Rubicon, Smartadserver, Turn, Weborama, Yahoo).

Their cookies are manageable through the following two platforms:

For the actors who are not members of the initiatives above, you will find below the opt-out links:

To help control or block certain ads in mobile applications, you may choose to download and utilize the DAA mobile app: http://youradchoices.com/appchoices